Americans are pouring more money into the fountain of youth known as anti-aging skin care. According to a new report from market research firm Mintel, sales of anti-aging skin care products rose to over $1.6 billion in 2008. For the first time, anti-aging sales surpassed sales of facial cleansers, which garnered nearly $570 million in 2008.

The market for anti-aging skin care has grown rapidly over the past couple years, per Mintel. U.S. sales rose 13% from 2006 to 2008, outpacing general facial skin care sales, which grew less than 11%. Mintel expects the market to remain robust over the next five years, growing some 20% through 2013.

According to Mintel’s Global New Products Database, nearly a third (32%) of U.S. facial skin care product launches tracked in 2008 boasted anti-aging claims. Globally, one in four (26%) included such claims.